Facebook, Twitter, Blogs and Sharing for your Business Website
As a key sales tool for your organisation, your website must be marketed actively and regularly, becoming part of your larger web presence. Improving Search Engine Optimisation (SEO) or running Google Adwords may be part of the solution, but adding Social Networking to your strategy can bring many other benefits. A Blog, Twitter or a Facebook page allows you to directly engage with your customers and increases their choice in ways they interact with you.
How you use Social Media sites will depend on your target audience and your goals, and also on the resources that you can commit to managing the interaction they will generate. And with Social Media Optimisation (SMO) working with your SEO, you will drive traffic from other sources as well as search engines to your website. Really it is a form of on-line viral marketing.
Social Media features can be added to your own site to directly promote content, for example RSS feeds, sharing buttons, etc or be a separate or external promotional activity such as blogging or engaging with other forums.