Search Engine Optimisation (SEO) for your Web Site
You want your site to be found, and so do we.
To gain good search engine ranking, your site must take into consideration many factors. Good position relies not just on key words and meta information, but on the site structure, navigation and content. At Pageworks, we start building in search engine optimisation from the design stage, creating a website that will be both user and search engine friendly.
When search engines visit or 'crawl' your web pages, they are looking for a match to certain criteria, their algorithm which differs for each one. As search engines are constantly updating their algorithms, we stay informed of the latest developments within the industry and adjust our techniques accordingly.
In some cases, it is possible to pay for a preferential listing, and many clients find Pay-per-Click (PPC) advertising works well for them, it is really a matter choosing the best application for marketing your website and it's content, be that using traditional 'offline' methods or online referrals.
