Title Guide
Guidelines for creating a title for your website.
The Title Tag shows the words that appear in the Title bar at the top of your web browser. For example, the Title Tag of this page appears as 'Title Tag Guidelines' at the top bar of your web browser.
The Title Tag is an important Tag as it not only communicates the theme of your web page to visitors, but is also very important to most search engines. Major search engines like Google, Yahoo, AOL, AltaVista, and AlltheWeb use your web page's Title Tag to evaluate its relevance and allocate ranking.
The Title Tag is also used as the text when you 'bookmark' a page or add a certain web page to your 'favourites' list in your browser.
Your Title Tag should be highly focused, well worded and developed in conjunction with the following:
- Title Tag length: normally 80-90 characters long including spaces.
- Include your most important keywords, but not just as a list, their sequence should make logical sense to human visitors.
- Put your most important information at the beginning. Most searchers are looking for your products or services, not your company in particular so rather than 'Bloggs Ltd specialising in widgets and gadgets' use 'widgets and gadgets specialists Bloggs Ltd'.
- Use a unique Title Tag for each web page and using keyword phrases that are relevant to that page.
- Most search engines are not case sensitive; therefore, you can write your Title Tag in a way that looks most visually appealing.
- The Title Tag should be appealing and make grammatical and logical sense to human viewers, especially as it usually appears as the 'bookmark' text, so must make sense when read later. Titles such as 'Home Page' are meaningless in this context.
